ENERGY EFFICIENCY BENCHMARKING: MARKETING AND MANAGEMENT POSSIBILITIES OF USE IN INTERNATIONAL ENTREPRENEURSHIP

The article substantiates the necessity and relevance of introduction progressive energy efficiency systems at industrial enterprises. It is shown that in Ukraine 2020 only 43.1% resources are used efficiently, according to data rating. In 2019, this figure was higher - 54%. analysis use industry, services, agriculture housing sector Ukraine, as well countries European Union. issues organizing benchmarking for enterprises considered. main attention paid an integrated approach, which consists creating a regulatory framework information support during benchmarking. experience EU solving problem technical regulation possibility its international entrepreneurship Only stages saving considered detail, include: selection benchmark, comparison assessment, positioning research object determination leaders outsiders, grouping partners by level, identification gap, causes inefficient consumption, scale nature problem. system on regular basis control planning subsystem part management will make it possible track changes indicators production structural objects, level over time, negative trends their occurrence, assess effectiveness adaptation best principles efficient consumption own conditions implementation energy-saving measures, contribute continuous improvement facilities.